Adam Rouls


Adam Rouls is a B2B Global sales & marketing executive with experience in automotive, roadside services, and connected vehicles.  He is currently the Head of Sales at Sheeva.AI, a low-cost vehicle location-based services platform for in-car payments and commerce with up to the pump & parking space accuracy.  Prior to, he was the Vice President of National Account Management at Allstate Roadside, where they provided 24/7 roadside & emergency services.  He worked over 15 years in the auto industry holding various positions at both Faurecia & Lear, and most recently was the Director of Sales & Program Management at Faurecia Seating, where they develop and produce seat systems for OEM’s around the world.  He has extensive business experience managing global new business sales and is an expert in high-impact negotiations and customer relationship management.

A graduate of the University of Michigan in 2002, Rouls continues to be a dedicated member of the university’s alumni association. In 2004, Rouls received his M.B.A. from the Northwood University DeVos Business School.

Rouls has spent over 40 years helping individuals with disabilities, including assistant coaching & playing in a Neighborhood Club softball team for players with physical or mental impairments. He has contributed to Gleaners food drives for 10+ years and spent the last 2 years participating in the annual AARP Meal Pack Challenge for Seniors.  Since 2014, he has brought his distinctive corporate talents, fiscal skills, and passion to help people to DNEM, where he has been a Trustee, Treasurer, and currently Board Chairperson.

Rouls lives in Macomb Township with his wife and two children and is an avid Michigan & Detroit Sports fan.